GDPR: How does it affect artists?
Here at Artfinder, we're committed to managing and safeguarding the personal information of users, buyers and you, Artfinder artists. From the 25th May 2018, there will be changes in the regulation of European data law, which is known as the General Data Protection Regulation or GDPR.
Ultimately, the GDPR is in place to ensure you have more control, accessibility and rights over the information that’s used by companies. If you sell within the EU/UK, or have customers who reside in the EU/UK, there are some things you will need to consider.
- You should receive explicit opt-in confirmations to send marketing communications to anyone in the EU/UK. You may send marketing correspondence to contacts whose details you collect as part of a transaction or negotiation, but you will also need to offer a clear way for contacts to unsubscribe from marketing communications.
- You should not collect and store customer information for any longer than necessary in your country or state. Your customer or subscriber has the right to request a copy, amendment or erasure of the data that you have on them.
- Finally, you may want to seek advice from a lawyer on the steps you can take if the GDPR does affect you.
For an in-depth guide on the GDPR and what it means, head over to the ICO website.